Blizzard Activision wants a launch campaign for Diablo IV that breaks through culture to excite both non-players and seasoned adventurers. So we merged Diablo IV's fantasy world, Sanctuary, with the real world.
Time to shock polite society.
#bloodforthewilling
Step One: Twitch
Drop cryptic messages in gaming twitch streamers to get the hype started.
Step 2: Bringing hell to you
Signifying the arrival of Diablo IV’s launch date, real-life satanic installations would pop up in popular famous fountain spots all over the world.
